Intermediate
Marketing & Digital Communications Strategy
Build a modern marketing engine that actually moves commercial outcomes.
Programme Overview
A practical programme for marketers, founders, and business leaders who want to move beyond tactics and build coherent marketing and digital communications strategies. Covers positioning, channel strategy, content systems, and measurement — with examples drawn from startups and enterprise alike.
What You'll Learn
- Develop distinctive positioning and messaging
- Design a channel strategy aligned to audience and stage
- Build content systems that scale
- Define and measure commercially meaningful metrics
Who It's For
- Marketing managers and leaders
- Founders shaping go-to-market
- Communications and brand professionals
Prerequisites
- Working familiarity with marketing concepts
Curriculum
- Category design and differentiation
- Audience research and segmentation
- Messaging frameworks
Delivered by certified practitioners
Our instructors hold relevant industry certifications and bring an average of 10+ years of enterprise delivery experience across banking, telecommunications, government, and technology organisations.
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